Etihad’s new global television commercial (TVC) was filmed in Abu Dhabi, Bangkok, Prague and Sydney. It uses a soundtrack of Bobby Darin’s 1967 classic, “Beautiful Things” to create a visually stunning TVC that brings to life the flair, glamour and inspiration of Etihad Airways and its home Abu Dhabi.
Filmed across three continents and featuring our inspired product and service, the commercial celebrates how we imaginatively take the best from our home Abu Dhabi and around the world to deliver a truly memorable travel experience for our guests.
This how much work is behind the advertisement clips that we watch which lasts for a few minutes…
Ad Agency: M&C Saatchi
Produced by: Rogue Films, London
Directed by: David Edwards