LOCATON: SM City North Edsa The Annex, UGL
Did you know that 1740 Coffee Genesis is a brain-child of a Novo Vizcayano?
This coffee brand prides itself on its home-grown handcrafted coffee, offering a selection of the best Philippine coffee variants.
Franz Karl Gallo (of Bayombong-Solano, Nueva Vizcaya) has always been an enthusiast for anything Filipino – from local music to barako kape to the Baybayin Philippine script. His passion for coffee and his love for the Filipino farmers are now the foundation of the coffee social enterprise, he and his wife Jeanette has been building for the past few years.
My childhood friend Karl and I grew up in Bayombong, Nueva Vizcaya. In the same elementary school and social circles, our ideals were formed. In college, our eye for distinct products and services were molded. In the same spiritual upbringing, our love for other people took roots.
On the same year 2018, while I was breaking my fingers in the world of kiting and paragliding, Karl and Jeanette were dipping their toes in the world of Philippine food and beverage.
In 2019, when we first started commercial tandem paragliding in Nueva Vizcaya, they also opened their first physical coffee shop in Cainta, Rizal.
During the pandemic, Nueva Vizcaya Paragliding transitioned from a business to a community development project, wherein 100% profit supports the training and education of tribal pilots.
At the same time, the small 1740 coffee store in Rizal also transitioned into an influential social enterprise that supports and empowers Filipino farmers.
Recognizing the call for help from the local coffee farming communities, they shifted focus from growing the sales of their store to partnering with chosen farmers to market their produce, train coffeepreneurs and revive the Filipino Coffee culture.
“Genesis” means beginning. “1740” was the year the coffee plant was first introduced in Batangas by a Spanish Franciscan monk.
1740 was the beginning of Philippine Coffee Industry, the Coffee Genesis.
Today, they offer some of the best and unique coffee cups in the Philippines, sourced directly from their partner-farmers.
The beans are roasted in their own micro-roastery to bring out the best attributes for you to appreciate and enjoy.
Their spotlights on single origins of coffee beans make you appreciate the distinct flavors from different provinces in Luzon, Visayas and Mindanao.
Their unique menu has enticed a lot of coffee lovers. Imagine ordering a cup of Monk’s Latte, Humaling Latte, Gunita Cappucino and Iskrambol.
The likes of Durian Latte and coffee-infused pasta makes you want to sit down and kill the cat of curiosity inside you.
The names of their Pour Over coffee give honor to Filipino coffee farmers like Mabini Ubuan and Marites Arellano.
Finding purpose in what they do is always at the heart of their brand’s existence. They serve more than just a cup of coffee. Every sip you enjoy gives livelihood to their partner farmers all around the Philippines.
Every aroma reminds you that there are Filipino farmers around the country who work hard to give us good quality coffee.
CALL FOR HELP
As if building a brand is not hard enough, just recently Karl and Jeanette first-born has been diagnosed with Acute Lymphoblastic Leukemia. Johan Eleazar’s journey is found in his FB page: https://www.facebook.com/johanthewALLrrior
If you’re an entrepreneur, or a coffee lover, or someone who loves to support those who try to make a difference in society, drop by the café in SM NORTH EDSA annex, or order their products online, or know more about their franchising projects, or just send them a message to cheer them up.
Let’s support the people who are supporting the people. Together let’s brew better days in the Philippines!
VIOLETOLOGY 